Based of a This American Life podcast, Notes on Camp brings conversation about the life of a summer camper to help bring the attention back into the spotlight for parents that could be a bit more concerned. The digital and interactive book explores the podcast in a visual and youthful way.
Geared towards children, the book is filled with small games and new ways to bring a podcast to life.
Listen to the podcast for yourself, and get inspired to take a trip to the back country. Click here to begin.
Notes on Camp is a student project developed and designed by Elizabeth Moroz.
The following is a hypothetical situation in order for a team of two to develop a new way of telling a brand's story.
It's time to bring something great to an organization that strives for the greater good of Detroit. After two years of working toward a better Detroit, Detroit Future City and two students sat down together and looked at both where the organization have been and where they are heading. We collectively determined that to be as successful as possible, Detroit Future City needed to re-evaluate how they appear toward the public, and after months of hard work, we arrived at what we believe to be a successful, implementable kit of parts.
The following guidelines will help lead you through both internal and external communication strategies.
After 10 strong weeks, a concept for the organization Detroit Future City was put together to help tell its story, strategic framework, and even getting the community involved.
The Detroit Future City Re-brand is a student project developed and designed by two graphic designers.
My role included :
+ Developing a color scheme / brand logo
+ Story telling
+ Brand guidelines
Rift is an app devoted to delivering you the trending news based off your area. Sort your content through the latest trends or what is currently being surfaced. Save articles to read later. Share your finds with the public, and interact on a public level through boards placed throughout the country.
Swipe between stories that are all color categorized until you find your article to read while sipping away at your first cup of coffee in the morning. Favorite an article by pulling down, or swipe left to reveal the statistics. Here, dissect the exact reason for the articles trends, and jump to another article based off data collections on any particular article.
Discover more. Send articles back and forth to digital boards that can be found at most public places.
Simply press and hold for five seconds to send any article off. Anyone near a board can see this, add to the board, and even remove public content with their own.
Rift News is a student project developed and designed by Elizabeth Moroz.
A project that began by spending time in restaurants and bars around Detroit quickly turned to the realization that with the sharing of food and drinks in any particular setting, comes the moment of sharing stories with one another. Thus, a web and print show-book of the voices and thoughts of Detroiters, paired with the history of Detroit.
How do a group of three formulate a project that incorporates the telling of people's stories into the history of Detroit (with the belief that the city we know and love wouldn’t be what it is today without its people).
An event was held at The Rust Belt Market in Ferndale on February 21, 2015, offering cookies to anyone that answered one of 10 questions that abstractly paralleled an important part in Detroit’s history.
From there, these snip-bits of people's lives were placed into a collage of stories, that further tell the history of not only our residents, but our city.
Check out the website for yourself at thedetroitmonograph.com.
The Detroit Future City Re-brand is a student project developed and designed by three graphic designers.
My role included :
+ Concept development
+ Identity pieces
+ Web design
826 : Wanderlust Lodge. A concept store identity for an 826 branch located in Kansas City.
As a kid, many of us were able to go out into their backyards and pretend as if they were warriors fighting in the civil war, or traveling by foot across the country. For those children, 826 Wanderlust Lodge has all the necessities to get out into the wild and explore.
y developing a stationary set and the beginnings to a collection of items to sell in the store, brings 826 Wanderlust Lodge one step closer to becoming the next 826 Chapter.
Learn more about the importance of each 826 Chapter at 826national.com.
826 Wanderlust Lodge is a student project developed and designed by Elizabeth Moroz.
One step closer to bringing the Cadillac brand into the European Market. With the help of an interactive bracelet named The Nucleus, travelers experience a trip like never before. The Cadillac Rail Experience is a full week of travel and immersion into the Cadillac brand. An interactive room features technology and a fully functioning interactive screen that gives each passenger their own luxurious experience.
The onboard iPad features connectivity to a wireless glass screen within each master room, where in which each user can customize their entire experience with a simple tap or swipe.
The Cadillac Rail Experience is a student project developed and designed by a team of product designers, and two graphic designers.
My role included :
+ UI Design
+ Interactive concepting
Once a year, the city of Ann Arbor holds an experimental Film Festival, that embodies the youth and playfulness of student and professional film makers in a week long celebration and discovery of film. To help bring the 52nd Festival to life, the two part poster series was created to bring attention to the city throughout the week.
AAFF Poster is a student project developed and designed by Elizabeth Moroz.
What if we can create new means of navigating through a space? When we think of "space", we don't likely consider the negative space. For the 2012 AIGA Conference GAIN, I had wanted to show the power of new navigation techniques through negative space.
+ Include a standard 5x7in landscape book
+ 2x3.5in lanyard booklet
+ 5x7in mail out postcard
AIGA Gain is a student project developed and designed by Elizabeth Moroz.
Based of a This American Life podcast, Notes on Camp brings conversation about the life of a summer camper to help bring the attention back into the spotlight for parents that could be a bit more concerned.
This physical piece goes together with the digital publication, but for the parents. The book features numerous pages filled with pull out notes, mail aways, and games to understand the fun of camp.
Take a look at the interactive publication, here.
Notes on Camp is a student project developed and designed by Elizabeth Moroz.
I grew up in a Russian household. I'm a first generation American. Yet, my family never really enforced me to learn the native language they spoke on a day-to-day base. Sure, I comprehended everything my relatives were talking to me about, but to keep the conversation going was simply never going to happen on my end.
My last semester at the College for Creative Studies was spent trying to go back to the roots of the Russian language; by studying its form (both verbally and in writing). With many hours of sketching and with Rosetta Stone constantly on my mind, the 33 drop caps came together as a tribute to my family and everything they have helped me through over the past 21 years of my life and furthermore.
Shot: A small capture of my every day digital doodles.
This gallery is dedicated to all the small illustrations I've worked on (whether it was for fun or for a client). Most of these are snippets to a much larger project or were put aside to go in a different direction.
This collection ranges from logos, to vector illustrations, and even some random explorations.
With recent renovations to the architecture and retail space of their Birmingham, MI location... Mills Pharmacy and Apothecary realized it was time for a digital update. This website was designed with retail in mind, as well as telling the story of the brand through simple, yet elegant design nods. This project was completed in Autumn of 2014, through Seeds Marketing + Design.
View the new Mills Pharmacy + Apothecary at millspharmacy.com.
My role included :
+ Concept development in team with an art director
+ UI design
