One step closer to bringing the Cadillac brand into the European Market. With the help of an interactive bracelet named The Nucleus, travelers experience a trip like never before. The Cadillac Rail Experience is a full week of travel and immersion into the Cadillac brand. An interactive room features technology and a fully functioning interactive screen that gives each passenger their own luxurious experience. The onboard iPad features connectivity to a wireless glass screen within each master room, where in which each user can customize their entire experience with a simple tap or swipe.

The Cadillac Rail Experience is a student project developed and designed by a team of product designers, and two graphic designers.

My role included : 
+ UI Design
+ Interactive concepting